The Financial Services Club is a unique service designed for Senior Executives and Decision Makers from any firm interested in understanding and planning strategies for the future of banking and finance.
I guess it was the mention of Apple (whose glossy rosy tint
has reduced of late).
Or maybe it is that core message about designing for humans
rather than money.
In fact, I did toy with the idea of Banks designed for humans, not geeks as a title, as the
techno crowd fall into the same fervent misnomer as the branch crowd.
Equally, most get this wrong because they built their
operations for one point of emphasis – branch, call centre, internet – and now
are struggling because no longer do we deal with channels,
we deal with a human at their point of need or want or desire or thought.
This is what the data geeks are really drilling down for: to
get to the customer 24*7 as they have financial needs, wants, desires and
thoughts, and that is why today's title is Banks designed for humans by geeks.
A good friend of mine, Robin Speculand, recently spoke to
our Financial Services Club in London about implementation.
It was a popular night, primarily because implementing strategy
is really difficult. In fact, coming up
with a good strategy in the first place is a major challenge then, having got a
strategy, getting the organisation behind the strategy and implementing the darned
thing is even harder. Yet, according to
Robin’s annual survey of organisations, most companies are engaged in developing
new strategies and four out of five people believe their company are good at
developing new strategies … but the majority of people think they are bad at