Social media? Give it to marketing
I just attended the EFMA Marketing Summit in Barcelona, and used my usual slide that talks about social: “you need to be social, because that’s where the customer is”. I have said that a lot for the past 18 months or so, and the point I make is that social media is NOT a marketing thing. It is a customer thing.
Most banks get this wrong. They think social is a gimmick and that it’s just for outreach to show that you exist and customers should like your page or follow your tweets.
Social is where the relationship is.