So I’m just going to close off the branch debate (this time around, it comes up often) by talking a moment about demographics. In my gut, I hate the use of demographics as, when it comes to digital, I prefer psychographics. As a baby boomer, I feel more like a digital native, having grown up in the technology industry as my career, than a digital immigrant but, according to demographics, I’m an immigrant.
Truth be told, it doesn’t matter so much because there are some clear demographic differences when it comes to use of branch and paper. Old people prefer branches and cheques, whilst the young prefer mobile and apps.