I’ve been thinking about the new providers of bank services a lot lately. The guys who are innovating using mobile. The Breeze’s of this world from StanChart, the mBank’s, the Simple’s and more. One thing that is common to all is the turnaround of thinking. All of them work with a different view of the customer. All of them believe that other banks get things wrong, and need to change.
It is a fundamentally different business model to every other bank and one that sets them apart.
What is it?
What is this elusive thing that is hard for so many others to achieve?