When you talk non-stop about digital, it sometimes gives you a reality check when you actually live life in a physical world. The frustrations of crashed systems, products that don’t work, call centre operators who aren’t co-operative and check-in staff who can’t check-in. Equally, there are the moments of pure bliss such as the smell of freshly cut grass, the first coffee of the day, the sight of a butterfly and the feel of the hot sun on the back of your neck.
We must not forget these realities, as digital should be all about making our physical world experiences even better. Digital should be resolving the frustrations and augmenting the bliss. However, the reason I mention this is that I also realise how far we have to go in some of my travels. Two cases in point.