Reflecting on another conversation at last week’s conference, there were lots of discussions about why the mobile wallet wars were lost. No one’s won the mobile wallet war yet, not even Apple, but it is there to be won. In fact I wondered why it took a firm like Apple to take up the mantra and aim for this crown – not forgetting WeChat, Alipay and others – and realised it’s because no one has yet worked out what a mobile wallet is for.
For example, PYMNTS.com came up with some interesting stats the other day. The website did two surveys of iPhone 6 users – 400 people in November 2014 and 1,000 in March 2015 – in partnership with InfoScout. The findings are intriguing.