After my discussion about the augmented economy which focused upon customer service, I thought about it from the other side: transactiosns.
Many years ago, my technology firm made a play for banks to deploy data warehouses to perform predictive analytics based upon consumer propensity models of their data-based behaviours.
It may sound a little complex, but basically it was meant to use data patterns to predict what the customer would do next and whether they might need some new financial service.
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