It’s amazing how often Monkeys and Money come up in conversation.
First, there is the proof that money is in our DNA like sex. Monkeys proved it in a Yale University exercise back in 2009.
Second, monkeys are continually used to prove that they can invest better than fund managers. A bit like monkeys make better astronauts, even though they have yet to invent a rocket, monkeys can make more money than anyone investing funds on your behalf.
The monkey investor became legend after Princeton University economist Burton Malkiel said, in his 1973 book A Random Walk Down Wall Street: “A blindfolded monkey throwing darts at a newspaper's financial pages could select a portfolio that would do just as well as one carefully selected by the experts.”
OK, now there’s a challenge and one that the Wall Street Journal felt more than capable of standing up to.