I was watching this great advert documentary about Amazon on the BBC this week.
It’s a rocking organisation that most of us mere mortals watch with wonder.
From packing and selling books in a garage over the internet, it’s become a global behemoth (although Alibaba is bigger in China). Amazon generated almost $75 billion in revenues in 2013, up 22% on the prior year. Just here in good old blighty, every person in Britain spends over £70 a year on Amazon. And with Amazon Prime, Instant Video, Kindle Fire, Amazon Web Services, Cloud Player, Mayday and more, the innovations and growth seem to just keep on going.
How did it happen?