Forget Too Big To Fail (TBTF), the real issue is that the global universal banks built between 1995 and 2015 are Too Big To Change (TBTC). They are changing, but it’s not easy. Think about it. These banks have built themselves up into global powerhouses, operating in over 100 countries and offering everything from retail and commercial banking to wealth and asset management. In reality, that means hundreds of thousands of people all working under a global megabrand that now needs to change.