I often talk about how our work-life balance has disappeared and that we now have just a tech-life balance. Social and professional have merged. What was personal is now shared, and things that would usually be private are now public.
This is clear from the way we seamlessly move between our social and professional lives electronically. One minute we’re posting work news on twitter, then next a shared joke. One moment we’re updating our facebook friends with our latest experiences and our linkedin colleagues with a more formal view. Before going to bed, we probably check our emails for work news and social media for friend’s news before we go to sleep and do the same in the morning.
24 by 7 we are morphing between work media and friends’ media and, as a result, banks and other corporations are starting to invest big time in being relevant in our social spaces.