There’s one bank I regularly visit, which have their values emblazoned over their reception. These values are:
... or RISES for short.
It’s nice, but I always have this cynical little buddy on my shoulder, shouting in my ear: “do you think they mean it?”
The problem with the things like corporate values and mission statements is that they’re often a little bit wishy-washy. As pointed out to me regularly, look at any bank’s mission statement and they all sound the same.
Citi works tirelessly to serve individuals, communities, institutions and nations. With 200 years of experience meeting the world's toughest challenges and seizing its greatest opportunities, we strive to create the best outcomes for our clients and customers with financial solutions that are simple, creative and responsible. An institution connecting over 1,000 cities, 160 countries and millions of people, we are your global bank; we are Citi.