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May 16, 2013


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great post! This gets right to the heart of why banks cannot extricate themselves out of their stag-crisis -- they are designed, built and maintained around money, not people.

Alexander Peschkoff

Spot on, Chris! Another concept that I added to my toolkit - "Design for humans, not for money".

I told HMV marketeers many times: don't waste your retail assets after closing hours. Get a planning permission and do gigs, "hangouts", film pre-views, live streamings, theme dating, etc. to draw the crowd in. Teenagers (and not just them) would have slept in HMV stores if it was fun. Fun and profit, instead of "Kodak exit".

Paul Peters

If looking at the success in open source, gaming, and other community-based intiatives, it will be clear that it is not about the technology, although it is the means, but it is the shift from consumers to users which facilitates a whole new way of participation, engagement and empowerment. This is a way of working that is orthogonal to the current marketing practises. Don't just advertise it, do it.

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