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December 19, 2012


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Adam Ripley

As the advert says 'bang on' with this message. People have been talking about mobile revolutionising our world for so long it got boring.

Suddenly this tipping point has been reached. About half of the top 25 financial institutions in the US are now offering mobile person–to-person transfers and remote deposits, doubling the figures from 2011. Intuit have just released some figures showing that customer that those using mobile services are far more engaged, and therefore more profitable, than traditional customers.

The ability to analyse, target and serve through big data and cloud is an example of perfect technological timing and those that exploit it will almost certainly have and edge on the competition.

One a less positive note, big concern with this speed of change must be security as so many people are using open networks to engage with this mobile technology.

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