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November 29, 2012


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And then you didn't even mention the possibility how people could start paying using a social identity as a transaction enabler, for content for example. Just like we, Paycento provide as a possibility.


I do agree. When I'm discussing this I use the analogy that the internet broke down the walls of the organisation, so you could reach the customer directly: but it still clear that it's you, the bank, the customer is coming to, to do their "banking". Now with social technology that boundary dissolves. For the customer it's getting on with their life, doing what they need to do wherever and whenever, including some things that require financial services. Just as in '96 we didn't know how far those web technologies would take us, in 2012 we don't know where these social technologies will. But it's likely the impacts on the provision and consumption of financial services will be substantially greater.

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