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July 19, 2012


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This sounds pretty cool. It's great to see that leading companies in their respective verticals are giving users the perfect balance between user experience and security by implementing these new options and the already 2FA which allows customers to telesign into their accounts. I'm hoping that more companies start to offer this awesome functionality.


It's excellent to see banks globally working hard to make banking more simple and easy by being where their communities are.  Let's face it, social platforms like Facebook provide a huge opportunity for banks to engage with their customers, as so many of them are actively managing their lives through it already.   Here in New Zealand at ASB Bank, we launched a world first in 2010 by opening our "Virtual Branch" on Facebook, allowing live, secure chat with our banking specialists. More recently (on 19 July - this week in fact!), ASB upgraded its mobile banking app to allow customers to pay their Facebook friends through the app, simply by selecting them from a list - check out http://www.youtube.com/watch?v=VPKcaiy0pbg&feature=plop. We're really encouraged by the response of our community so far; they're demanding better ways for banking to fit into the slipstream of their daily lives, and we're enjoying the ride by developing "banking in your hand" services with them. I look forward to seeing more innovations in this space globally, driving better experiences for our collective customers!


Facebook can take over banking any time it wants. Or it can take over a revenue stream from banking. The strategic choice belongs to Facebook - the choice for banks is whether they want to join the offer on the table or not.

Perhaps the best way to think of this is that Facebook is the new web. Banks fought the old web for a while, too.

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