I spent a bit of time reviewing ads for Australia’s banks today.
Not because I’m going down under – not that way! – but because National Australia Bank (NAB) keep sending me updates on their marketing efforts.
Their latest one is all about honesty …
Again, using guerrilla marketing techniques, this one is quite nice and interesting to watch the behind-the-scenes footage too (wait for the sting in the tail at the end):
So, being honest, the Aussie market for advertising gets straight to the heart of things.
I loved the breakup campaign but, to sustain its newness thereafter is hard. A bit like the fantastic ANZ campaign using Barbara, the Attila the Hen of banking.
Ah, she was great … but ANZ is now more business like using Patrick Jane from the Mentalist to give it a little celeb input.
No guerrilla marketing there then and they might learn a lesson from Barclaycard here in the UK on celebrity endorsements.
Whoever thought of the Hoff?
Anyways, back to Oz and Commonwealth Bank knows a thing or two about guerrilla marketing.
They’ve got this campaign all about you CAN with CBA.
They even get a few lollipop ladies to go out there and spread the news.
So, we have a market in Southern Hemisphere with four banks sinking good money into guerrilla marketing, celebrity endorsements and more.
Oh, did I say four?
Yes, there’s one more.
Who is it again?
Oh gawd, where’s the vegemite bag?