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April 20, 2012

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Tim Collins

Thanks for the kind mention. It usually takes ten years for any new innovation to permeate through the business world. Due to regulatory challenges, banks tend to be slow adopters. I suspect your search results will look a lot better in five years.

Alisdair Hamilton-Wilkes

It has to be said that Americans and Asians are culturally more accepting of marketing in any form than the Brits and most other European nations. Think about the recent jokes as a result of Starbucks’ personalised coffee campaign –derision, scepticism &c.

Essentially, I don’t trust my bank to be anything other than a bank and maximise what it takes from me; chances are if they wave a blog explaining how they have to do what they do for reasons of some policy or other (like the whole stack of government, most other corporates and everyone else), I’d probably leave something negative in response too.

Maria McCann

Maybe if the banks embraced social media as a channel to market, they would actually start to grow trust amongst consumers? They will inevitably get some negative comments and posts, but at least there will be a demonstration of transparency and perhaps even the beginnings of an understanding of banking operations by customers.

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