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April 13, 2012


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Good insights, Chris. I get what you're saying about digital life/channels being one continuous existence. However, the way business is required to look at it as a from the same pool of finite resource. Doesn't it become semantics?

I don't think anyone thinks they're growing the revenue "pie" by adding "channels", they're just engaging a different way. They have to call that engagement something. It seems banks like to call social/mobile etc "channels".

Thanks for the interesting reads. I've been trying to wrap my head around what alternative you're suggesting from a marcom perspective.

Chris Skinner

It's not semantics Wayne. It's core to thinking digital versus thinking last century


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