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May 25, 2011

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twitter.com/dgwbirch

I'm at the Payments Association conference today if you want to play with one of the phones I'll bring mine.

Simon Breese

Chris,

My wife received the same mailshot yesterday. She was reading it in the living room after dinner and asked me what it was. "Contactless payment" said I "just like the oyster card, but it works with your Barclaycard I think." "What am I meant to do?" said she "d***ed if I know" ... so in the bin it went as the call to action was missing or obscure.

Moral: great idea, nice phone, direct mail failed ... uptake likely to be slow unless they get their marketing act together. Pity.

PS thanks for solving the riddle.

Waspit

Thanks for the info Chris. Apparently 6.8m UK mobile phone owners will be using their handsets for direct payment via contact less by 2012.

Christopher David

Must be very nice fees you get for advertising this strong!

Chris Skinner

Interesting comment Christopher

We get paid nothing and this blog is 100% independent ... I'm just watching who's doing interesting stuff and who is not.

Chris

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