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March 01, 2011


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Chris, love this post especially as you've just written a great explanation of why we invested in a company called Babuki ( http://www.hooplo.com & http://www.hooplomedia.com ) which is building a very powerful social games platform. Given our focus at http://www.Anthemis.com on digital financial services, people often see this as a strange bedfellow when seen alongside our other more obvious investments in companies like http://www.BankSimple.com, http://www.Betterment.com, http://www.Weatherbill.com etc. But you've explained much more concisely than I have often been able to why this is an important complement to the other pieces in the puzzle we're building. Thanks!

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