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September 28, 2010


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Dan Mullineux

I'm amazed that Paul Say doesn't really mention mobile, either discounting native ui's or explaining why they the browser based versions like First Directs (not really an) 'iPhone app'.

I would have thought mobile banking was at the moment firmly on the marketing agenda - it is not a direct revenue stream yet. But it will be a loyalty thing very soon.

David Hodgkinson

Very interesting that, thanks

Fritz Thomas Klein

What a refreshing difference from other (unsuccessfully plagerating) approaches to create new direct banks: Customer (and staff) satisfaction first and then building success on satisfied customers instead of the consultant driven approach of efficiency irrespective of what the customer thinks.

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