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March 14, 2009

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Michelle Weatherhead

"SMS text messages would be a far cheaper, simpler and more real time method of managing the issue”.

I completely agree – while the reported 'recession crime wave' explains why, more than ever, banks need to take a proactive approach to managing and preventing fraudulent transactions in order to minimise the related losses, this cannot come at the expense of great customer service. In fact, in the current economic environment where customer trust in the banking relationship has been shaken, it is vital that banks listen to their customers and address their needs directly.

By allowing customers to set the security parameters that they feel most comfortable with – such as being notified of transactions above £1,000 or outside certain countries – and sending an automatic SMS alert when these are breached, banks can put the control back into the hands of the customer and deliver a more personalised banking service. The customer experience will be improved through reducing the number of false positives, as you experienced in Hong Kong, whilst also minimising the risk of genuine fraud being masked.

There are significant benefits for banks providing this service. In effect, an SMS alerting system can significantly reduce the bank’s losses from fraudulent transactions. In today’s economic climate, any proposition that saves banks money whilst also satisfying their customers seems too good to miss.

Andrew Churchill

An interesting title, but more so when juxtaposed with your previous blog 'We know where you are'.

No self-respecting third world country is going to use cards!

The third world uses mobile*.

And if we use mobile as a means of communication, as your banks clearly do, then they know that they're calling a cell in Timbuktu to query a transaction at an ATM within the range of the cell in Timbuktu to check whether it's genuine. No sh*t Sherlock!

Use an SMS to enable multi-factor where not locally-enabled if you like (and a good idea) but if you're going to do that, make it part of the authentication procedure.

Otherwise, they know where you are, so they know that you're in Timbuktu. End of story.

* I'm well aware the third world don't use mobile properly, as they largely use it as a means of money transfer to enable someone to ... drum roll ... go to an ATM and get the cash, but that's another question.

PS and from the previous post, you DO need to move your mortgage :)

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