I never knew how much debate could be created by making the mere statement of placing IP-enabled networks at the core
of the bank and re-engineering to exploit this as the basis of future
banking. This is instead of placing branch networks at the core. Some
people believe this is purely academic as we have branches today and
can't get rid of them, so the question is how to use the branches we
have today. My contention is different. As I have stated
many times before, branches are critical sales centres and, in the
future, they will not be transaction centres. Historically, they have
been transaction centres. This is what everyone is struggling with
today: how to turn tellers into sellers and branches into sales
operations. Personally, I don't think you can turn tellers into
sellers. It's a bit like turning credit risk officers into customer
service reps ... it may work with a few, but most would rather be
credit risk officers and tellers. So you firstly need to rehire. If
you are going to do that, then you also need to ask in the
transformation process, that if you are going to turn your old
transactional branches into sales operations, do you need so many of
them? If you get rid of the transaction focus and move it to machines
on the high street or in a branch lobby, how many branches do you then
need? Equally, if you are moving branches away from transactions,
which are now managed through remote telephone and internet connections
and other self-service machines, all of which are IP-enabled systems
including the branch ATMs, then how do you rethink the network? This was the point of Wednesday's blog on bank strategies being fundamentally flawed, and those who think
branches are the start point will throw good money after bad. Those
who think IP-networks are the start point, and then build the
end-points (which include branches) on top, will be much nearer the
right strategy for the future. I'm sure folks will carry on
arguing this point -- after all, I run workshops on this stuff and make
a good living out of it (as do many others) -- but I know for a fact
that those who think IP-networks are just layered on top of old
infrastructures, networks, distribution strategies and organisations
are wrong. Afer all, having been around re-engineering bank processes
for over two decades, this is why we have ended up with silo
structures, painful processes and inappropriate skills. So, in
summary, my point is that the strategy needs to start around an
IP-enabled bank. If you were designing that bank, then here's the
question I would ask around the branch focus: These
are all questions retail banks are asking, and some are answering ...
and it ain't easy. But it has to start with the network being the IP
(that's Internet Protocol) network of the 21st century and not the high
street bricks network of the 20th and before.

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